How to Write a Marketing Strategy |

Overview of the Marketing Strategies section of the Small Business Plan

Marketing Strategy

The Marketing Strategy section of your business plan builds on the Market Analysis section. This section describes how your business is in the market and how you will value, promote, and sell your products or services.

What is part of a marketing strategy in a business plan?

There is a lot of marketing information provided in the Marketing Strategies section that not only provides important information to potential vendors to review in your business analysis but also your marketing plan and your Can also be used as a blueprint for future marketing activities.

Here's a look at how to break down key information in the marketing strategy section of a business plan using the 4 pH of the marketing concept.

Product: The product provides either a physical product or service that you offer. Some of the areas covered in this section are:

  • Brand name
  • Related products or services
  • Functionality
  • Packaging
  • Quality
  • Warranty

Promotion: This section covers various aspects of your plan regarding the marketing of your product or service. Areas you detect include:

  • Advertising
  • Marketing budget
  • Promotional Strategies
  • Preaching and public relations
  • Salesforce
  • Sales promotion

Price: The pricing section plans to apply to the pricing of your products or services. You will need to address aspects of pricing:

  • Bundle (if you have related products/services)
  • Pricing flexibility
  • Pricing strategy
  • Retail price
  • Seasonal price (if applicable)
  • Wholesale (volume) price

Location: Also known as distribution, this section is about delivering your product or service to your customers. Here are the areas you will need to cover:

  • Distribution centers
  • Distribution method
  • Inventory management
  • Logistics
  • Order processing
  • transporting
  • Distribution type
  • Warehouse

7 tips for writing a business strategy marketing strategy section

Your marketing strategy can be one of the most powerful parts of your business plan. Here are some tips to keep in mind as you write your marketing strategy section so you can make it effective and potentially relevant.

1. Make it unique

The basis of your marketing strategy should be your Unique Sales Offer (USP), or the statement that differentiates you from each one in the market.

Create your UPP first, and then make it 4 related to each Ps. The common thread through every part of your marketing strategy is how it solves your business problem or meets the need better than anyone else.

2. Get to know your customers/clients

The information included in your marketing strategy should include all the research you have done in your market analysis. Make sure you have a clear idea of ​​what your ideal customers or clients like, what they like, what they need, and what they do. This will make your marketing strategy more accurate and applicable to your target audience.

3. Be flexible

Although 4 PHP of marketing work for physical products, services need to be tweaked a bit. For example, for the space section, you may be considering adding your site rather than the physical location. In addition, your website should also be part of your promotion section as well as any social media in which you participate.

4. Do your research

When you are setting your pricing, you should have a lot of data to back up your decision. Include industry reports, competitive advertising, and comparisons that show you the research you've done and as a result, you know how to accurately price your product or service.

5. Use ideas

As you should in other parts of your business plan, using charts, graphs, and pictures to illustrate your facts can make it emotionally easy for your audience. Is your pricing right Madeleine in the industry? Are you planning to use a four-step split process? Use visual aids to drive your point home.

6. Remember your budget

You will outline your company's financial analysis in another part of your business plan, but keep these numbers in mind as you write your marketing strategy. Your marketing process may look good on its own, but unless you tie it directly to your financial status, you will have a hard time meeting your goals.

7. Add your joint/Marketing Strategy

If you are going to talk about your marketing surgery in your marketing section, you should include samples as part of your plan. Examples of marketing surgery include business cards, brochures, and fact sheets.

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